Reach Brazil's Largest Pharmacy Retail Audience.

Impulso Mídia is the retail media operation of RD Saúde, Brazil's #1 pharmacy chain by revenue and store count. We operate the 5th largest DOOH network in Brazil overall.

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11.000+

Digital screens live

3.500+

Stores nationwide

107 million

Impacts per month

53 million

Active identified customers

Impulso Mídia (RD Saúde)

Impulso Mídia is the retail media operation of RD Saúde, Brazil's #1 pharmacy chain by revenue and store count — roughly 10x larger than the second-largest pharmacy retailer in the country. Across its Raia and Drogasil banners, Impulso operates the 5th largest DOOH network in Brazil overall, and the largest and most qualified DOOH network within pharmacy retail: 11,000+ digital screens live in 2,103 of its 3,500+ stores nationwide, delivering 107 million impacts per month.

Audiences & Venue Types

Impulso reaches more than 53 million active, identified customers — 1 in every 4 Brazilians — with 97% of in-store transactions linked to an identified shopper. Independent research shows 76% of purchase decisions are made in-store (Journal of Retailing), and shoppers are 42% more likely to enter a store featuring a digital storefront display (Nielsen). Screens are placed across six distinct in-store DOOH touchpoints, each mapped to a different stage of the purchase journey:

Audiences & Venue Types

Storefront Window

  • 73 screens located in high-footfall shopping malls.
  • Reaches consumers before they enter the store.
  • Objective: brand awareness and traffic generation.

Audiences & Venue Types

Column LED

  • Large-format LED columns installed in premium stores.
  • Full-height visibility throughout the store environment, ideal for brand storytelling and premium campaigns.
  • Objective: awareness and brand recall.

Audiences & Venue Types

Pharmacy Counter

  • Present in 90% of all Raia and Drogasil locations.
  • Average dwell time ranges from 3 to 12 minutes.
  • Generates up to 252 daily advertising impressions per screen.
  • Objective: consideration and conversion.

Audiences & Venue Types

Wellness Space

  • Available in 593 locations.
  • Waiting-area environment with an attentive, health-focused audience.
  • Objective: consideration and brand building.

Audiences & Venue Types

Sustainability Corner

  • Available in 338 locations.
  • Dedicated area for LOVS-certified brands (Local, Organic, Vegan, and Sustainable).
  • Objective: reinforce brand values and sustainability positioning.

Audiences & Venue Types

Checkout

  • Available in 62 locations, ccreens and LED panels positioned at the point of payment.
  • Encourages impulse purchases and basket expansion.
  • Objective: conversion.

Audiences & Venue Types

Types

  • Preferred Deal (PD) and Programmatic Guaranteed (PG) available across all inventory.
  • Always-On deals available for continuous campaigns.
  • Additional transaction models available upon request.

Audiences & Venue Types

Supported Creative Formats 

  • Full-motion video (MP4), no audio, 10-second standard spot
  • Maximum file size: 20MB
  • Recommended structure: one key message per spot (max 12 words), 3-card pacing (4s hook / 4s detail / 2s logo close)
  • Multiple resolutions by channel and store banner (e.g., 1080x1920, 1920x1080, 3840x720, plus dedicated LED formats per touchpoint)
  • QR codes supported only on Pharmacy Counter tablets (Balcão P)
  • All creatives require Impulso's brand-safety approval before going live; regulated/pharma content follows ANVISA RDC 96/2008

Impression Data Source 

AI-powered in-store sensor measurement at store entry and key touchpoints, capturing actual visitor counts - not inferred foot traffic - including gender, age range, and dwell time per screen, for verified (not estimated) impressions. Sales attribution is closed-loop, connecting ad exposure to online and in-store purchase via RD Saúde's identified customer base. Partnering with Impulso gives brands access to Brazil's largest pharmacy retail audience at the exact moment health, beauty, and wellness decisions are made - combining nationwide scale with verified, closed-loop measurement grounded in real purchase behavior.